Pandora prices since 2003

A new sterling silver charm typically launched in 2025 at $90 in the US, 59 CHF in Switzerland and 55 € in the euro area. The middle half of silver charms cost between $68 and $110 in the US. Charms with stones, enamel or Murano glass cost more, small dangles less.

In 2003, a typical silver charm cost $30 in the US. In 2019 it was $50, and by 2025 it had reached $90.

Yes. The typical launch price of a silver charm in the US went from $75 in 2024 to $90 in 2025. Since 2003, the increase is +200%.

Since 2003, prices have risen by +200%, while US inflation rose by +75% over the same period. Pandora has raised prices well above general inflation, especially since 2022. Designs have also become more elaborate, with more stones and enamel.

A charm usually holds only 3 to 4 grams of sterling silver. Even at high silver prices, that is just a few dollars of metal. The silver price therefore explains only a small part of the price increase.

Over the years, plated Shine and Rose charms have usually been priced above silver charms. In 2025, they typically cost $80 in the US, sterling silver charms $90.

Solid gold charms are the most expensive. The highest launch price in our database belongs to 25th Anniversary Diamond/Gold Bead (750416D) at $1,100 in the US.

Search the VaultBase Pandora database by name or by the article number on the tag or box. Every piece shows its original price in several countries.

Swiss prices have stayed much more stable over the years than US prices. In 2025, a typical silver charm cost 59 CHF in Switzerland, $90 in the US and 55 € in the euro area.